Blogs and articles getting rejected due to poor readability is a common issue that many B2-B companies face. Is that the case with you as well? Then, you should focus more on improving the readability of your blog posts and guides. However, you need to do it correctly by following the right ways. The best digital agency in India can assist you properly regarding this matter. Want to learn more? Then, here are some effective tips through which you can improve the readability score of content.
Use simple words and phrases
If you use too many tough and technical words and phrases, people might not always understand them. This holds, particularly for those who write research-intensive and academic content. So, try to use simple words and sentences while writing your blogs and articles. On the contrary, writeups that are difficult to read will reduce the interest of your readers. As a result, they won’t share it with their friends and family members. That’s why you must write all your content in easy-going and simple language as much as possible. The top digital agency in India will guide you on how to use a thesaurus effectively to increase the readability of your content.
Put subheads properly
Rather than writing a long paragraph in your content, it’s good to break it into two to three small paragraphs. Make sure you put a relevant subhead at the beginning of each of these paras. Doing so will catch the readers’ attention more easily. Plus, they will get an idea about the thing they are going to read. As a result, your viewers will get more clarity while reading through each of the sections of your article or blog. In short, you are putting a subhead for each paragraph and elaborating on that to your audience. This lets you explain your ideas to them much more systematically and efficiently.
Include a sufficient number of lists and bullets
Any piece of content should give the right information to the readers through a structured format. The fact is your viewers should be able to understand your content easily without any difficulty. That’s why you must create more clarity in your article or blog through proper signs and symbols. Avoiding doing so will only take away your readers’ interest in reading your blogs and articles. As a result, the bounce rate of your site will automatically increase. To get rid of this issue, you should use number lists and bullets in your content as much as possible.
Write your content in an active voice
Hubspot blogs drive more organic traffic for websites. More organic traffic can be driven for websites by blogs posted on Hubspot. As a reader, which of these two sentences do you find easier to read? The first one, right? The passive voice not only sounds too wordy but is longer than the active voice too. This is because you often have to use words like ‘’was’’ or ‘’were’’ etc. in passive voice. As a result, people find it difficult to understand the sentences of your articles and blogs. So, try to write your content in an active voice as much as possible. Doing so will make your content easy to read that will ultimately improve its readability.
Keep the sentences short
Long sentences look good only in postgraduate assignments and when writing an essay. In the case of blogs and articles, short sentences are the way to go. The shorter the sentences, the easier it is for your readers to read your posts. Think from the reader’s point of view. Would you like to read articles or blogs that contain too many long sentences in them? Certainly not, right? So, the same is the case with your readers. They hardly have time to read and understand every sentence line by line. As a result, they will lose patience and might also leave your site suddenly. Hence, keep each of the sentences short to increase the readability of your content.
Break up the content with videos and images
‘’A picture is worth a thousand words’’. This phrase cannot hold untrue in the case of blogs and articles. So, break up your blog post or guide with attractive images and videos. Remember, having videos and images throughout your content has many advantages. Firstly, your readers will look at the content and can stay back for some time to understand the meaning of the images or videos. Secondly, if they like the videos or images a lot then they might engage with your blog or article till the end. So, more engagement means more shares on social media. When that happens, the SEO rankings of your website will increase automatically.
