Introduction:

SEO is the buzzword in digital marketing in the present scenario. But, why so? With so many sectors in digital marketing, why is search engine optimization (SEO) in the limelight?In this blog, we will discuss the importance of SEO in digital marketing. Learn about the benefits of SEO in digital marketing and why SEO is important for your business. 

What are SEO and its importance?

In simple terms, search engine optimization or SEO involves implementing strategies to boost brand visibility, bring more traffic to your website, and increase conversion rates. The importance of SEO in digital marketing can be described in a single phrase as the combination of “bread and butter”. Sounds funny? It isn’t. Digital marketing without SEO practically has no value. The main goal of digital marketing is to generate more revenue for your brand and SEO is the most powerful tool that helps fulfill this goal.

How does SEO work?

SEO broadly works in two ways:

• On-page SEO –

It involves using techniques that optimize your website for a better user experience.

• Off-page SEO –

Off-page SEO focuses on promoting your brand website on the digital platform. This helps increase website traffic. To know more in detail about the two main types of SEO and what to expect from each, click here. There are other categories of SEO, namely, local SEO, international SEO, white-hat SEO, black-hat SEO, and others, each concentrating on a specialized goal for digital marketing. 

Benefits of SEO in digital marketing:

Why the hype about SEO? Let us find out – 

• Increases website ranking:

SEO increases website ranking on search engine-related pages (SERPs). This means that, when someone searches for a product or service related to your industry, your website appears among the top results. How does it help?Consider this. When you are searching for a product or service on the Internet, how many times do you click past the first page of the results? Rarely, right? And it’s not just you. A quarter of internet users never click past the first page or the first two to three results on their webpage. So, the higher your website ranking, the greater your visibility on the digital platform. In return, this boosts your brand awareness on the internet. With nearly 80% of the global population looking for product or service recommendations on the internet, try to perceive how important website visibility is. 

• Increases website traffic:

The first three results on the first page of a SERP account for 75.1% of all clicks. Ranking the highest among them is undoubtedly the first result having a 31.7% click rate. Furthermore, moving up by one spot increases the click-through rates (or CTR) by 30.8%!Hence, SEO can significantly increase website traffic by increasing your website visibility.

• Optimizes user experience on the website:

One of the most important benefits of SEO in digital marketing is that it optimizes the website page. As a result, the loading time of the webpage is much lower. This enables a smooth user experience (UX) and encourages the user to stay longer on the website and browse through it. Remember, most internet users nowadays will leave a website if it takes greater than 3 seconds to load! So now you know why SEO is important for your website. In simple terms, SEO improves your site's usability, both on the phone and on a laptop or desktop. With over 60% of Internet users accessing the web through their mobiles, this is crucial to consider!When your website is responsive, it generates positive consumer psychology. Bounce rates decrease. 

• Complements digital marketing campaigns:

By carefully curating strategies according to your business needs, SEO improves the results of your digital marketing campaigns. You have to analyze the results too and modify the strategies accordingly to reap maximum benefits. 

• Meaningful content:

The importance of SEO keywords is such that it allows us to identify the needs of consumers. Which product or service they are looking for the most, and which features do they want – we can interpret consumer behavior through SEO keywords. Hence, it allows content generation that targets the majority of user groups. 

• Increases page authority:

The higher your page ranks on search engines like google, Yahoo, Bing, etc., the higher your page authority. Consumers rely on these search engines to recommend brands. Hence, they feel that website ranking helps them better identify companies that provide quality products or services. Page authority (PA), thus, increases your brand’s trustworthiness. Page authority is determined in numbers from 1-100. The higher your PA rating, the greater your brand authority in the relevant industry.   

• Higher conversion rates:

SEO increases lead conversion rates to sales in the following ways:

1. Creates a better user experience, thus, promoting user interaction
2. Makes your website visible to a larger user bandwidth
3. Generates user-focused content
4. Establishes a strong foothold in the industry by enhancing the authority of your page on the digital platform 
5. Keeps you one step ahead of your competitors

Importance of SEO in digital marketing:

SEO is an indispensable component of digital marketing. It acts as the perfect adjunct to all your digital marketing campaigns. Moreover, SEO is a cost-effective strategy. It encompasses major aspects of digital marketing strategies in a single package. 

Can I do SEO by myself?

Yes, you can. But, SEO is time-consuming and most importantly, not so easy. You have to dedicate yourself to creating and implementing SEO strategies daily for a couple of hours. Often, this takes a toll. Learn more about why it is advisable to hire an SEO expert for your company rather than doing it by yourself. We can help!At We Love Digital Marketing, we help businesses make a kickstart in the digital platform through effective SEO strategies. With an experience of over a decade, we take pride in empowering our client’s projects and producing outstanding results. Contact us to solve all your digital marketing needs. 

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