Technology has evolved so much that it's hard to even imagine a future without it. There was a time when people used to do business with only a paper and a pen. But today, everything has changed. People with zero experience are also becoming great entrepreneurs. And more than half of its credit goes to the discovery of the Internet. Answer me honestly, how many hours of the day do you spend on your phone using the Internet? Too many, right? And that’s not just you. Almost all of us are sailing in the same boat. But have you ever thought, as a businessman, that this can be really helpful in booming your business, Digital Marketing is what it's called. Promoting your business with the help of the Internet. Most of you must already be familiar with it. You might already have your own website. But creating only a website is not going to help you enough. There are various other factors involved. One of them is WordPress plugins. If you’ve never heard of it, do not worry. We are here to help you understand it completely and give you the best WordPress plugins for your website. So, let’s get started, shall we?
Before we go to WordPress plugins, let’s see what WordPress is.
WordPress is an online, open-source website creation tool and you can use it to publish anything on the web. It is written in PHP. There are various types of websites you can create with this tool. For example, Blog, E-commerce, Business, Photography etc. If you want to learn how to get started with it, there are various tutorials available on the internet which you go through.

Now let’s understand what Plugins are.

To put it simply, Plugin is a software component which can be used to add a specific function to your program or website or you can also say it’s an extension to your website. With the help of this, you can customise your web page in any way you want.
Now if you combine them both, what we get is WordPress Plugins.
WordPress plugins are the extensions that you add to your WordPress website. These have become way too necessary in today’s marketing system. There are approximately 48,000 plugins available freely in the plugin directory of WordPress. Out of them, there are few which are the best WordPress Plugins for your website. We are going to name a few out of them below.

WPforms:

This will create contact forms on your website. This will improve your connectivity with your users. You can receive their messages, feedback, queries etc.

MonsterInsights:

One thing that all businessmen want is the analytics of how customers find their website and use it. This knowledge is important as it helps you to optimize your contents.

OptinMonster:

It is a lead generation plugin. The best result after using it is that it converts your website visitors into subscribers and customers. How does that sound? Great, right?

Yoast SEO:

SEO means Search Engine Optimization. Yoast SEO helps to make your website search engine friendly. Meaning when a user looks up some keywords, your website shows up at the top of the results.

Constant Contact:

This helps you create highly effective emails and send it to your customers to have good connectivity. It includes many beautifully designed templates for greater impact.

Backup Buddy:

It is a backup plugin. It is very critical for us to keep a backup of all of our files on our website as it could be of use for later.

W3 Total cache:

You must know about the cached data. It is saved for the quicker loading of files or websites you visit frequently. So, basically it provides you with speed. Visitors don't want to wait for a long time to get to a page. They want to reach quickly. And this is what W3 Total cache provides you with

Sucuri:

Another important thing is the security of your website. There are hackers present all around the world and you don't want to be attacked by them. Sucuri protects your website from all those malware and notifies you for potential threats.

MemberPress:

This is for those websites which provide membership to the customers. It helps you to restrict access to your contents to the unsubscribed customers.

CSS Hero:

This helps you to design your website effectively according to your needs. It includes several themes from which you can choose from.

These are the few of the best WordPress Plugins for your website. There are many more plugins available on the internet which you can make the greatest use of. These help you improve your SEO, Boosts the performance of your website, adds contact forms, creates galleries and so many other things required by a good and effective website.
This is a part of digital marketing. And if you want to get to know many more effective methods to boost your business and improve your ROI, you can contact We Love Digital Marketing, a digital marketing agency, in Kolkata. We take care of your business as if it was our own. We provide customised results as businesses vary on a huge scale. Do you want to get the most profitable year ahead? Visit We Love Digital Marketing today.