An increasingly popular tool that businesses are now using to connect with their customers and prospects is email marketing. Companies of all sizes have been able to create engaging campaigns that have generated positive results by taking advantage of the right email marketing uses.  In this blog, we will discuss the advantages of email marketing. We will also explore some of its most common uses so you can decide if it is the right fit for your business needs.

What is the most important goal of email marketing?

The most important goal of email marketing is to reach out to a wide base of existing customers and prospects. Business marketers use email marketing to reach the place that users visit almost daily – their inbox. Hence, they can stay up-to-date with the recent advances of a brand’s existing products and or services. They can also learn about the launch of new ones. 

Advantages of email marketing:

Here, we will discuss the features of email marketing that give it an edge over other digital marketing methods. This will give you the answer to why most companies with limited funds and resources invested in using email marketing as their sole marketing strategy over others. Are they successful in their ventures? Are they able to maximize their returns? We’ll find out. 

• Wider reach:

91% of consumers globally use electronic mail according to a study by HubSpot. This data alone should give you an idea of the reach of email marketing. Apart from this, email marketing campaigns reach out to almost all of your consumers. This is unlike any other social media marketing campaign where the algorithm does not allow your ad to appear on a large number of user feeds unless you opt for paid services. Most consumers willingly opt for email marketing to get an update from your brand. Thus, this helps you get a wider bandwidth of audience from email marketing. It is no wonder that more than 25% of all sales are generated with the use of email marketing. 

• Nurtures and builds long-lasting relationships:

With email marketing, hyper-personalizing content becomes easier. Simply adding the first name of the consumer in the subject of the content increases the click-through rate of your email. This allows you to target your primary consumer group more effectively. It also helps nurture leads and customer relationships. Thereby, it increases the chances of converting a hot lead to a sale and a repurchase respectively.  

• Professional approach:

Email marketing uses are no longer confined to B2C marketing. The templates and subject matter make way for a very professional approach for B2B and B2C equally. Thus, it increases the brand value of B2C in the eyes of the consumer. For B2B, email marketing serves as an essential tool for conveying the vision of the enterprise in a dignified manner. 

• Automation:

One of the major advantages of email marketing is that it can be automated. So, you and your team can invest your time and resources in other crucial factors of the business that require brainstorming. 

• Supported by all devices:

Because email is so much more than just the desktop or the laptop computer, advertising, and marketing via the medium remain vital. As people carry their smartphones with them all the time, the user interface on the mobile is a thing to keep in mind. Email is supported by all devices (phone, desktop, and laptop) and the user interface is as fulfilling and enriching as on any other device. 

• Generates higher ROI:

For every $1 spent on email marketing, SMEs claim to benefit 38$! Email marketing helps generate higher ROI in a significantly short period. This is because email marketing uses a platform that attracts the attention of the majority of consumers worldwide.   

• Easy tracking of results:

Tracking the results of email marketing campaigns is easy with the help of the right analytical tools. You can assess all key performance indicators (KPIs) like bounce rate, click-through rate, engagement rates, etc. to analyze the difference it is making for your business growth. Accordingly, you can strategize a plan that can yield higher and improved outcomes. 

What is email marketing used for?

Email marketing is used by a brand for reaching out to its consumers. Brands can and should use email marketing to send:

• Survey forms –

It is one of the most cost-effective ways to conduct market studies and consumer research. 

• Feedback –

Upgrade your products and services according to the needs of your consumers by asking for feedback through email notifications. 

• Reminders –

Sending reminders about an abandoned cart increases the chances of a sale. 

• Updates –

Notify your clients about the launch of a new product through email.

• Upsells and cross-sells –

Informing a consumer about the range of products that are bestsellers is a great way for an upsell and or a cross-sell!

• Newsletters –

The best way to maintain a relationship with your consumers and prospects and to nurture leads. 

• Call-to-action –

Engage with your clients and multiply your possibilities with a clear-cut CTA in each email that you send out. 

When should you use email marketing?

If you haven’t already, the best time is now!!! The second best time to use email marketing is whenever you are ready to scale up your business opportunities! Contact us at We Love Digital Marketing if you would like assistance creating email marketing campaigns that are based on strategies. WLDM gives you scalable results that are consistently tracked for success. We work with you to craft engaging advertisements for your organization and give your customers a better digital experience. We aim to assist you in making the most out of your investment.

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