INTRODUCTION:
With the increasing shift towards digitalisation, every content marketing company in Kolkata is facing fierce competition in the market. Even though business is booming for the content-creating industry, they have to constantly be on their best foot forward to present themselves.As per a survey conducted by the Government of India, Kolkata is said to be emerging as one of the leading hubs of Digital Marketing in India. And, it is estimated to become the leading centre for Digital Marketing and e-commerce by the year 2030.Hence, it is very important for all small, medium and large-scale companies to start transitioning towards a digital approach for marketing and sales. In fact, studies have shown that the rise in Digital Marketing has been found to be effective in uplifting more small-scale industries in Kolkata over the last decade.WHAT DIGITAL MARKETING TRENDS HAVE, BEEN OR WILL BE MOST IMPACTFUL IN 2022?
CONTENT MARKETING, without an iota of doubt!According to Hubspot's State of Marketing Report, published in 2021, 82% of companies are reported to be using Content Marketing.A study conducted by Content Marketing Institute revealed that 73% of top performers within the content marketing industry use content to nurture leads, audiences, and subscribers. Amongst less successful content marketers, only 38% use content in this way.WHAT IS CONTENT MARKETING?
Content Marketing is an indirect way of brand promotion. It is the most effective strategy for generating a consumer base by sharing content in the form of blogs, videos, newsletters, posts, emails, and e-books over social media.Then why indirect?Here comes the beauty of it. Now, Content Marketing generally, does not promote a brand right away. It does not blast you with why you should purchase a product or service from a brand right away. Instead, it aims at educating the consumer regarding the pros and cons of a particular commodity. Instead of enticing a buyer towards a mindless purchase, Content Marketing encourages you to gain knowledge about a product or a service and its utilities.This provides an additional benefit of not only creating a wider customer base but also helping in retaining them. It provides customers with the satisfaction that their needs are being taken care of, and their opinions are being valued.IS CONTENT MARKETING ON THE RISE?
Are you kidding me? Content Marketing is literally (or maybe, rhetorically) riding the highs of a roller-coaster at present!According to a survey published by SEMRUSH, 79% of companies credit the use of Content Marketing strategies to generate better leads. And, 49% of respondents generated higher sales last year using it (as per a survey conducted by Enterprise Content Marketing in 2020).WHY IS CONTENT MARKETING BOOMING?
For so long, we have told you about Content Marketing In Kolkata being at its peak of usage. But, why is it flourishing like no other strategy?Let us find out.- GENERATE HOT LEADS: Generating hot leads that ultimately lead to sales is the main focus of any marketing strategy. And Content Marketing is the most effective tool to do so. How you may wonder? 2. PROMOTES BRAND IMAGE: Content Marketing, as stated earlier, focuses on first educating the average consumer. This creates goodwill for the company among shoppers and promotes a good and concrete brand image. 3. BOOSTS SMALL SCALE BUSINESSES: Content Marketing is the cheapest and most effective tool for small businesses to amplify their revenue by generating massive sales. According to DemandMetric, Content Marketing costs 62% less than traditional marketing, while generating at least 3 times more sales! 4. REUSABLE: Content created once can be reused and re-shared over a long period of time, and still manage to generate more traffic on your website. If this is not a bonus, then, what is? 5. COST-EFFECTIVE: The main expenditure for Content Marketing is involved in quality content creation. Circulating it is either relatively much cheaper or even, costs nothing at all. If you focus on producing eye-catchy, engaging content, the virality of your content will definitely be child’s play.
